The idea of a company / official presence on the #fediverse is a tricky one, I know. But it is also a really powerful feature on twitter for interacting with customers, and even being publicly called out for something by customers. Working with companies is the main reason I still use twitter.
So we are feeling our way on this, and trying to do it right. It is not for any sort of "advertising". It is for helping customers.
Comments and feedback always welcome.
^RevK, director. @revk